sERVICES
Book an Appointment (30+ mins)
Printers in the 1500s scrambled the words from Cicero’s “De Finibus Bonorum et Malorum” after mixing the words in each sentence. The familiar “lorem ipsum dolor sit amet” text emerged when 16th-century printers adapted Cicero’s original work, beginning with the phrase “dolor sit amet consectetur.
Why scrambled text? That’s exactly the point. By using text that’s unreadable but maintains the general pattern of regular writing — including normal word length, spacing, and punctuation — designers can focus on the visual elements of a layout without the actual content getting in the way. The pseudo-Latin appearance gives it a natural feel while ensuring it won’t distract from the design itself.
They abbreviated “dolorem” (meaning “pain”) to “lorem,” which carries no meaning in Latin. “Ipsum” translates to “itself,” and the text frequently includes phrases such as “consectetur adipiscing elit” and “ut labore et dolore.” These Latin fragments, derived from Cicero’s philosophical treatise, were rearranged to create the standard dummy text that has become a fundamental tool in design and typography across generations.